AI and the future of marketing
Artificial intelligence will change marketing, but what areas will be impacted first, and how?
Home Advantage: Employee Advocacy and Digital Marketing
Only companies which fully embrace digital interaction between the various parts of the organization will ultimately excel at digital transformation
Busy like a bee: 3 simple ways to improve conversion rates
So what can you do if you have all the traffic you need, but visits still aren't converting?
What is the Benefit of Modern Data Warehousing?
Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today.
7 crucial things you must do before spending money on digital ads
If you don't do all of these seven things, you will overspend on digital advertising. Don't waste your money!
Social media, machine learning and the end of democracy
Social media and machine learning are the perfect combination to support anti-democratic regimes. What to do?
Why Businesses Should Embrace Machine Learning
If you are still unsure of machine learning and it’s benefits, consider these scenarios
AI - The present in the making
Artificial intelligence is not a concept of the future. It is already shaping the present.
There is money in that content, man!
Despite what many marketers say, measuring ROI on content marketing is not rocket science.
How to Start Incorporating Machine Learning in Enterprises
We are experiencing an era of Digital Revolution. Machine Learning, Artificial Intelligence, and Big Data Analysis are the reality of today's world.
Securing Competitive Advantage with Machine Learning
Data is probably the most important asset a company owns. Here are the four key elements of a comprehensive data management system.
Are you a FAAAN? 5 Companies to Rule Them All.
There are now five companies who are ruling the world and have the potential to grow into dangerous quasi-monopolists.
5 Ways Businesses Can Cultivate a Data-Driven Culture
A business's ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to its survival and long-term success.
Manufacturers too must get visual
Manufacturers do not seem to realize that the age of distributors and cold calls is over, and everyone must embrace visual marketing tools
How to Become an Omni-Channel Data-Driven Retailer
Multiple shopping channels available to customers have made it an absolute necessity for businesses to integrate data to define an omni-channel shopping experience.
10 Common Misconceptions About Inbound Marketing
Inbound Marketing is a must for all industries, but misconceptions still abound. Here are some common myths about inbound marketing which simply aren't true.
Social Media Marketing: 10 Easy Ways to Increase Efficiency
Social media marketing is complex and time-consuming. Here are 10 useful tips to increase your efficiency and do more with less
Marketing for Boring Industries
We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?
Every new venture must start with a Retailer Marketing Strategy
Whether you are a startup or an established brand, every new product launch must begin with looking at how consumers in your target market are using their preferred retailer
9 Steps to successful video marketing
Video content marketing is really important. Here is how we at Geber go about it
Inbound Marketing Explained
Create an inbound strategy that adds value to your customers' lives, rather than disrupt them with annoying advertisement
KPIs are for losers. Get rid of them
Almost every managers loves and does great damage by misusing KPIs
3 Outdated SEO Tactics You Should Stop Immediately
SEO is rapidly evolving. Some tactics aren't just useless,they may actually harm your ranking
Writing for an International Audience
More and more non-native speakers do digital marketing in English. Here is how to improve your game.
E-Mail Marketing Comeback
Long seen as a platform in decline, e-mail marketing is making a comeback in an age of social media overload.
Use content marketing to strengthen your brand from within
Content marketing is not just a way of reaching your customers. It is also a brilliant method of building cohesion and loyalty amongst your staff.
So What is Content Marketing Anyway
Content marketing is perhaps the most misunderstood concept of digital marketing. In reality, it is just common sense.
SEO vs SMM. Which brings more business?
You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?
Are we facing a deluge of VR disorders?
Psychiatrists are warning that prolonged use of VR will cause irreparable damage and long list of disorders
The HR recruitment industry will die in 2018
The human resource industry, like legal and accounting professions, are under threat from sophisticated artificial intelligence
Brand Identity - Overcoming the Naysayers
You can create a brand from scratch, or make an existing brand more consistent. Surprisingly enough it is the second case that is harder.
Are CEOs Missing out on Big Data's Big Picture?
Companies without a grip on big data will soon become obsolete, but CEOs don't seem ready to meet the challenge.
Industry 4.0 and Asian Manufacturers
The innovations around Industry 4.0 mean that Asian manufacturers have to prepare for big changes ahead
Machine Learning Becomes Mainstream
The right machine learning strategy can put your business ahead of the competition, reduce your TCO, and give you the edge your business needs to succeed.
A/B Testing: 3 basic mistakes to avoid
If you get started with A/B testing, please avoid these 3 crucial beginners' mistakes
Influencing The Customer Journey
Understanding your customers' journey is key to increasing conversion