- IT & Electronics
- Consumer Goods
- Sales Channels
- Digital Marketing
- Tech Consulting
- Market Entry
Creating a brand
One of the most innovative ODM/OEM makers of high-end headphones, Jetvox, came to us to create their own new brand from scratch.
With their OEM customers being prestigious brands such as Sony, Philips and Beats, Jetvox sought to establish their own brand with the combination of their top-of-the-line R&D and manufacturing capabilities.
Today, Trusonus is one of the most successful brands in the industry.
Geber Brand Consulting helped create a brand from scratch with the following solutions:
- Created "Trusonus" a brand name that correlates strongly with the market
- Developed a Corporate Identity System that include brand books to reflect on Trusonus' passion for excellence
- Market research in the UK, Germany and China to determine consumer buying habits, pricing strategies, and promotion steps.
- Product Packaging that reflects the brand positioning Intuitive website design based on focus group feedback
- Market Entry Strategy for expansion to USA, China and Europe
- Searched strategic partners such as distributors, retailers and partners to bring Trusonus on a global scale