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ASRock is a leading Taiwanese motherboard manufacturer focusing on high-end gaming and overclocking motherboards produced with state-of-the-art technology and great design. Faced with declining sales due to competition from handheld devices, ASRock was looking for a re-orientation of their brand and products.
Geber did a complete company and brand audit, including interviews with engineers, sales and marketers, market research in specific countries, expert panels and focus groups, competitor research etc., before recommending changes in brand strategy and the marketing approach.
ASRock X99 Taichi
"Taichi" represents the philosophical state of undifferentiated absolute and infinite potential.
It's ASRock's biggest offering in the easy-to-use, rock-solidly stable line of motherboards that fulfills every task – with style! Specially designed for the all-round PC user who wants a motherboard packed with premium features.