AFC Asiatic Fiber Corporation
“Crystalizing abstractions to build a brand identity”
When the initial framework of a brand already exists, it’s time to take further action. Geber Brand Consulting worked to adapt AFC’s brand concept into a more concrete and practical direction. Meanwhile, our team also ensured their marketing channels all convey a consistent brand message.
Founded in 1973, AFC insists on thinking globally and acting locally: integrity, innovation, solidarity and customer satisfaction are their values. Hoping to jump outside the box and transform into a functional fibers provider, AFC’s product line extends from special and high-performance fibers, reusable textiles for aseptic room to health care and cosmetic products. As one of Taiwan’s leading companies in the field of functional fibers, AFC has a good start in the R&D of special and high-performance fibers products. As a leader in the Asian market of clean room and anti-static products, AFC entered into international and have become the major international provider in the medical and industrial fibers field.
In the 1st step of Branding Taiwan, AFC adjusted their process and gave their brand positioning, brand value, brand story and logo design a clearer direction. Following this, during the 2nd step, Geber Brand Consulting helped AFC to make their abstract brand concept more precise via multiple communication channels and put them into action. At the same time, we also ensured AFC’s brand consistency in order to make their brand internationalization more stable and practical.