Branding is Overrated! Why not all companies need to be brands

This may sound like blasphemy in an age where every organization, person, and product seems to be chasing after the right branding. If you have ever studied for an EMBA anywhere in the world you will be in agony now. What’s more, you may think this is a weird title for a blog on the website of a branding and marketing expert.

Using Content Marketing to Build Your Brand Identity

Today, we’re going to discuss three ways you can use content marketing to build your brand identity.

Brand Identity - Overcoming the Naysayers

You can create a brand from scratch, or make an existing brand more consistent. Surprisingly enough, it is often the second case that is harder.

Brands, Fengshui and Fortune Telling

Many owners of B2B industrial companies do not believe in marketing. But a good brand in B2B is even important than in B2C. 

Influencing The Customer Journey

Understanding your customer's journey is key to increasing conversion

Meet the head of Geber Brand Consulting

An interview with our founder and CEO, Canadian Richard deVries

6 Strategies from OEM to own-brand

Developing your own brand is every manufacturer's ultimate dream. We present six ways to go about it.  

Why Branding in the Medical Business is So Different

Why is branding in the medical industry such a challenge? Why do many pharma bother not even with proper CIS

Join "Branding Taiwan" today

Each year, Taiwan's government supports the branding efforts of local companies, and we are a part of it. 

How to Conduct an SEO Content Audit

Conducting a content audit for your company is the best way to stay ahead of the content marketing game.

Which ketchup? or: What is a brand in the digital age?

The word "brand" is probably the most misunderstood word ever. Search and you shall find hundreds, often contradictionary