Is digital advertising the biggest fraud in history?
Advertisers are losing millions of dollars a day to scams, fraud, and attribution problems. Who is at fault?
Every new venture must start with a Retailer Marketing Strategy
Whether you are a startup or an established brand, every new product launch must begin with looking at how consumers in your target market are using their preferred retailer
9 Steps to successful video marketing
Video content marketing is really important. Here is how we at Geber go about it
Are You Guilty Of These 7 Crimes?
As a marketer, you really should avoid these 7 terrible mistakes which will drive customers away
KPIs are for losers. Get rid of them
Almost every managers loves and does great damage by misusing KPIs
3 Outdated SEO Tactics You Should Stop Immediately
SEO is rapidly evolving. Some tactics aren't just useless,they may actually harm your ranking
Businesses Really Do Need Social Media Analytics
New analytics tools are springing up. They can greatly help you improve your digital marketing ROI
E-Mail Marketing Comeback
Long seen as a platform in decline, e-mail marketing is making a comeback in an age of social media overload.
Use content marketing to strengthen your brand from within
Content marketing is not just a way of reaching your customers. It is also a brilliant method of building cohesion and loyalty amongst your staff.
Here Comes Fake Data!
Voice computing means there is ample opportunity to manipulate consumers with fake data. Brands must watch out.
SEO vs SMM. Which brings more business?
You can spend your time on SEO, or do more digital marketing. But which really brings better results and higher revenue?
Are we facing a deluge of VR disorders?
Psychiatrists are warning that prolonged use of VR will cause irreparable damage and long list of disorders
Brands, Fengshui and Fortune Telling
Many owners of B2B industrial companies do not believe in branding. But a good brand in B2B is even more important than in B2C.
Brand Identity - Overcoming the Naysayers
You can create a brand from scratch, or make an existing brand more consistent. Surprisingly enough it is the second case that is harder.
Are CEOs Missing out on Big Data's Big Picture?
Companies without a grip on big data will soon become obsolete, but CEOs don't seem ready to meet the challenge.
Making a Splash - A Guide to Exhibitions
Even with digital marketing on the rise, trade shows are still and important marketing tool
Machine Learning Becomes Mainstream
The right machine learning strategy can put your business ahead of the competition, reduce your TCO, and give you the edge your business needs to succeed.
A/B Testing: 3 basic mistakes to avoid
If you get started with A/B testing, please avoid these 3 crucial beginners' mistakes
Something Monumental Just Happened in Computing
Rapid advances will soon double the world's computing power
Measuring Digital Made Easy
You don't need expensive tools to measure digital marketing efficiency
Borders, Barriers, and Biedermeier
Technological progress spells the end of globalization as we know is. This is dangerous.
Why your shopping cart is always empty
Almost all brands insist on their own e-commerce site. Usually these don't work very well and may not be worth the investment.
Do QR codes in marketing really work?
Overhyped or underestimated? QR codes are popular in Asia, but are often misused.
Most Startups are DOA
Five frequently overlooked factor mean that most startups will never become viable companies.
Snap Psychology: Here today, gone tomorrow.
Despite its meteoric rise, Snapchat may be only a temporary phenomenon.
6 Strategies from OEM to own-brand
Developing your own brand is every manufacturer's ultimate dream. We present six ways to go about it.
Deflating Towards Utopia
Politicians still don't realize that low inflation is a by-product of technological progress and will never go away.
Blockchain Is the Most Disruptive Invention Since the Internet
You have heard about bitcoin - but blockchain will disrupt every transaction business process imaginable
The Intersection Of Personal And Corporate Brand
In the digital age, personal brand is slowly becoming more important than corporate brand
The Imminent Fall of the Language Barrier
We all look forward to the day we don't have to learn foreign languages anymore. But that will cause a lot of problems.